Logo

Synopsis All the developing nations of the world have one thing in common that is the continuous search for a workable and viable strategy for development to redress the problems of landblessness, poverty, high growth of population, unemployment, rural-urban drift and an unequitable distribution of food and income. To overcome these problems and to face these challenges ‘Development Communication’ is only hope and answer. Development Communication is ‘Communication revolution’-that is using communication media and technique to promote development and achieve desired objectives. Technical innovation has been a key element in the growth of agriculture throughout the world. But professionals in agricultural development are gradually realizing that modern agricultural science and technology have a certain bias which causes a different impact on development indifferent regions and areas. Owing to the growth of the population, the low price for agricultural produce, structural changes, nomadic and sedimentary agriculture as well as apparent short-term success of introduction of modern technologies and its appeal to study the more professional systems no longer seem to satisfy the needs of the people. Therefore, there is an urgent need to develop a holistic/integrated approach to combat the problems of agricultural production and productivity and to find viable solutions. Keeping all these in view the book has been planned to incorporate and focus various aspects and dimensions of development communication for allround development in agriculture as experienced and observed by various scholars and experts from the concerned fields.