Modern Business Management, , S.K. Malhotra, Mark Publishers, 9788189472337

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Modern Business Management

S.K. Malhotra (Author)

Synopsis Modern Business Management is very essential topic for commerce field. This is book striving for the same. Opportunities in building career in management. This book is designed just to meet the needs of students and teachers. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of management.

This book presents the vast and completed the subject in a forthright and intelligible way. The book is prepared specially for B.Com., B.B.A., M.Com., M.B.A. and some of the diploma and degree courses related to management field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses.

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About the author

S.K. Malhotra

S.K. Malhotra is Reader of Advertising and communication at the Jadavpur University, Calcutta. He received his BBA from C.C.S. University, Meerut in 1979 and MBA from one of reputed institute from Poona University in 1984. He has research interests in Advertising and Media, Brand attitude, product Identification and Market segmentation. E is visiting Professor in various Private and Government Institutions located in North India. He is Professor, Head of the Department of Advertising and communication and Director of the MDRI Institute, Nagpur. He is also visiting Faculty of marketing and advertising at various institutions and universities abroad. He has contributed articles in various journals and magazines of national repute. He has also participated in various national and international conferences.

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