Winning the Mandate: The Indian Experience, Sage Publications India Pvt. Ltd., 9789351507444

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Winning the Mandate: The Indian Experience

Bidyut Chakrabarty (Author) Sugato Hazra (Author)

Synopsis

On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.

Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa.

An important contribution to the study of India’s 2014 General Elections.

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About the author

Bidyut Chakrabarty

Professor Bidyut Chakrabarty is currently a faculty at the Department of Political Science at the University of Delhi, New Delhi. He earned his PhD from the London School of Economics and has been associated with teaching and research for more than three decades. He has taught in some of the most prestigious educational institutions, such as the London School of Economics, UK; the Indian Institute of Management (IIM) Calcutta, India; Monash University, Australia; the National University of Singapore, Singapore; and Hamburg University, Germany. Professor Chakrabarty has authored six textbooks for SAGE, India:

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