Saffron: Marketing and Value Chain Analysis, Scholars World, 9789386071651

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Saffron: Marketing and Value Chain Analysis

Jyoti Kachroo (Author) Anil Bhat (Author) Naveed Hamid (Author)

Synopsis

The book is designed to throw some new light on various aspects of production, marketing scenario and value chain of saffron spice. The book provides empirical information about economical analysis of saffron spice and is based on the secondary data as well as primary data and factual position prevailing in the farmers scholars, students and teachers and will also act as a ready reference for various policy planners of country. The book has considerable importance for the students of agri business management and scholars, who are interested in this area. The future strategies regarding the marketing of saffron spice has also been provided.

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About the author

Anil Bhat

Born in New Delhi, on 18th August, 1951, alumnus of St Columba's School, New Delhi, National Defence Academy and Indian Military Academy, Anil Bhat was commissioned into 19th Battalion, The Madras Regiment on 31st March 1972 and later, transferred to 4th Horse. Hand-picked for posting to Defence Ministry's Directorate of Public Relations in 1998, he raised two of its regional offices at Imphal and Guwahati in 1988 and 1991 respectively. In 1993 he was posted as Public Relations Officer, Indian Army in the capital, from where he took early retirement in April 1999.

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