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In colloquial use, people often employ the term "Innovation" as a synonymous for "Technological Invention". The definition is however far broader. It encompasses not only technological, but also, social innovations, i.e. new ways of organizing more efficiently interactions, resources, information, decision making, and administrations. This book highlights the importance of both technological and social innovations -albeit not in equivalent terms. Practical case studies complete and exemplify the theoretical discussions for entrepreneurial and managerial implications. Contributing researchers extensively discuss novel ways of applying breakthrough technologies for organizing more efficiently firms and managing more competently relations with partners. Ideally, each partner interacts with other partners through new technologies, making networks not only more dexterous, but also more equitable. This book also provides an entire section on the interactions between technological potentialities and societal transfigurations. For ease of comprehension, this book has a straightforward structure divided into five main sections comprising twenty three chapters. These sections are as follows: Innovative Technology and Applications; Innovative Societal Development Approaches; Innovative Human Resource Management Practices; Innovative On-line Marketing Strategies; Innovative Allied Management Practices.