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In this edited book Dr. S.K. Srivastava and Dr. Pankaj Madan focused on the kay issues of management in the changing paradigm from a strategic and conceptual perspective using relevant papers and articles of reputed academicians internationally to expand upon the traditional management practices with new dimensions so that management can be rethought as a subject in new perspective. Using articles and cases studies from real companies they offered a well-balanced look at both services and manufacturing sectors. There accessible and understandable editing style makes this book ideally suited to those willing to redefine management in their own ways at various academic and corporate levels. This book has 25 research papers compiled under six sections each dealing with a specific area. Each chapter is an original research work of respective authors.

Dr. S.K. Srivastava is presently working as a Professor in Psychology Department Gurukul Kangri University, Haridwar. Dr. S.K. Srivastava received his Ph.D Degree in Psychology (Department of Humanities and Social Science) from I.I.T. Roorkee, his field of specialization being Industrial/Organizational Psychology. Dr. Srivastava is associated with various academic bodies in the field of Psychology and Management. He has contributed more than hundred research papers and articles to various journals in India and Abroad.

Dr. Pankaj Madan is a multi-disciplinary academician with international repute and is an asset for Faculty of Management Studies, Gurukul Kangri University, Haridwar, India. He had taught at University of Southern Queensland in Bubai as a Asst. Professor. He is a Visiting Professor to Shaoxing University, China and is also an Affiliated Professor to CENTRUM Catolica, the Business Centre of the Pontifician Universidad Catolica del Peru as far as the international research is concerned. Before this book he has already authored three books in the areas of Career Planning. TQM and Building Management Competencies in Indian Business.