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Today, media-related programs, departments, schools, and colleges go by such names as journalism, journalism and mass communication, mass media, media studies, communication, communications, communication and mass media, and a variety of other names. The growth of journalism education and other practical courses of study in the Post-Civil War period came at a time when the state university was being established and defined in the mid west and west, 'where frontier democracy and frontier materialism would help to support a practical materialism would help to support a practical-orienteat popular institution". About Author : Harichand Tiwari is associate Professor and director of the graduate program in journalism and mass communication at Vidyasagar University. A fomer newspapers editor and publisher, he has written two books: newspaper management textbols and a history of Indian Journalism. He has edited several books on sex, religion and the media. He is member of various professional organisations associated with print and electronic media. He has contributed and presented his research papers in various conferences. Contents : Preface Journalism and Mass Media Education: Nature and Scope Concepts of The Press and Media Freedom of The Press Purpose of The Media Story Attributes for News News Awareness Across the Audiences Attention of Audiences for Television News Telling the Story Effectively Packaging the Programme for Mass Media Education Sources of Bad Reception in Broadcasting Journalism Bibliography Index