Logo

Synopsis In the present world, tourism continues to grow dramatically on a worldwide basis. A proper study of it can be effectively directed towards specific market targets for measurable gains, both on domestic and foreign tourism level. The economic significance of tourism cannot be undermined. It has emerged as one of the largest growing industry around the globe, and also supporting various primary and secondary travel industries like hotel, transport and entertainment industries. World over, tourism is recognized as a big source of earning foreign exchange and employment generation. To tap the gains from tourism, a proper planning, marketing and promotion is required with the active support and participation of the government. Special emphasis is needed in the areas of – tourist centers, transportation and accommodation. The role of travel agencies has also increased manifold in organization of tourism. It plays a key role in developing and promoting tourism and has proved to be an invaluable intermediary in the business. The present book provides a comprehensive and authoritative introduction to the complex and multi-faceted subject of tourism including the history & types of tourism, organization, marketing and promotion of tourism, international organisations associated with tourism, economic, social & cultural significance of tourism. It also covers development of tourism in India and its major tourist centres. The book would prove to be a invaluable reference as well as textbook for the students of tourism and all those professionals involved in the industry who want to know more about the structure, components, activities and environment within which they work.