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Punjabi popular music has transcended the linguistic boundaries in terms of popularity in recent times and several Punjabi singers have become household names in India and abroad. By experimenting with the emerging western styles through fusion music it has taken the music industry by storm in India. However, the cultural roots of Punjabi music have continued to be unchanged with minor refinements.

The present work treats culture as a flowing river and based on the premise that the modernity, as it is conceived in the capitalist mode of production marked by mass consumption, may not necessarily transform the music by making the already existing musical tradition redundant. On the other hand, governed by the profit orientation of mass circulation, the same musical traditions are modified to cater to the needs of masses at wider scale. In the already existing paradigm established through the stories of epic romances, such as Heer-Ranjha and Mirza-Sahiban, the contemporary Punjabi music continues to reinforce the same by refining and modifying the modes of representation.