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Contents:

1. AGRICULTURAL EXTENSION 
Agricultural Extension – Extension Terminology – Definitions – History: Origins – Four Generations of Extension in Asia – Aspects of Future Extension Education – Communication Process – Four Paradigms of Agricultural Extension.
2. AGRICULTURAL AND RURAL EXTENSION
Definition – Function – A Knowledge System – An Expanded Concept – Alternative Extension Approaches – Government’s Role
3. AGRICULTURAL EXTENSION EDUCATION
Extension Education – Difference between Formal Education and Extension Education – Objectives of Extension Education Program – Principles of Extension Education – History of Extension Activities in India – Learning and Teaching in Extension – Teaching Methods – Visual Aids – Program Planning – Principles of Extension Program Planning – Process
4. LEARNING AND TEACHING IN EXTENSION 
Extension – Learning and Teaching – Methods – Classification – Visual Aids – Program Planning – Principle of Extension Program Planning – Program Planning Process 
5. EXTENSION IN AGRICULTURAL AND RURAL DEVELOPMENT 
A System Perspective – Macrofactors – Institutional Factors – Conclusions 
6. MANAGING HUMAN RESOURCES WITHIN EXTENSION 
Introduction – Human Resource Planning for Extension – Job Analysis – Key Performance Areas for Various Categories of Extension Personnel – Recruitment and Training of Extension Personnel – Performance Appraisal – Supervision – Management of Rewards and Incentives – Improvement of the Quality of Work Life – Organizational Development – Conclusions 
7. EXTENSION PHILOSOPHY 
Introduction – Different Approaches Our Extension Work – 1. Centralized vs. Decentralized Control Over Extension Activities – 2. Direction of Information Flow – 3. Appropriate Extension Strategies – 4. Case Studies – Aquaculture in Africa – Rwanda – Zaire – Liberia – Criteria for the Selection of Project Farmers in Liberia – Panama 
8. FARM AND RURAL JOURNALISM: SOCIAL RESPONSIBILITIES FOR SUSTAINABLE AGRICULTURAL DEVELOPMENT 
Prologue – Paradigm Shift Needed – Principles and Methods of Farm Journalism – Epilogue 
• Information Technology and and Communication Management (ITCM) • Layout in Farm Journal • Farm Journalism in issemination of Animal Husbandry Technology – Livestock and Dairying, Sheep, Goat, Poultry and Aquaculture • Farm Journalism and the Promises of New Technology Online Newspapers – The Shaping of an Online Feature Journalist – Innovations in Online Newspapers – The Promises of New Technology – Multimedia Journalism – Content Analysis Studies – Surveys and Interviews – The Top 10 Tech Trends for 2012.
9. MASS COMMUNICATIONS 
The Meaning and Concept – Importance – Scope of Communication – Characteristics of Communication – Effective Communication of Agricultural Technology – Communication of Agricultural Information in India – Mass Communications – Role of Mass   Communications – Communications Universe – The Need to Connect for the Future – Role of Agricultural Farm Journal in Communication – Four Functional Pillars for Development of Technology in Agriculture – Communication in Problem Areas 
10. RURAL WOMEN IN AGRICULTURE AND THEIR EMPOWERMENT 
• Introduction – The Multifaceted Role of Women – Work Stress Factors – Gender Gap and Need for an Uniform Civil Code – Social Justice and Gender Equality – Gender Resource – Empowering Women is Empowering a Nation – Empowerment of Women –  emedy for Social Elevation/ Drudgery Reduction for Women – New: A Statutory Safeguard for Women – Multiple Images of Womenhood – Social Thrust – Conclusions • Status of Women – Some Hard Facts – Conclusions • Women – Friendly Agricultural Technology – Occupational Health Hazards for Farm Women – Ecofriendly Strategies for Women Farmers – Conclusions • Women in Rural Development – Perspectives – Catalytic Agents – Sufferings – KVK’s Role – Empowering Women – Women in Forestry, Agroforestry and Horticulture – Women in All-round Rural Development – Recommendations – gender Sensitivity – Practical Gender Needs – FSR for Women Farmers – Suitable Extension Training – Women’s Empowerment – Conclusions 
11. THE PSYCHOLOGY OF LEARNING FOR EXTENSION EDUCATION 
• Introduction – Factors Affecting Learning – Types of Learning – Measuring Learning – Principles of Group Dynamics – Adult Learning in Extension • Other Psychological Concepts for Extension Work Introduction – Basic Principles in Rural Psychology 
12. RURAL SOCIOLOGY PERSPECTIVES AND RURAL WELFARE 
• Definition – Nature of Rural Sociology – Various Steps in the Scientific Approach of Rural Sociology – Rural Sociology as a Science – Scope of Rural Sociology – Elements of Rural Sociology • Indigenous Collaborative Knowledge/ Research – Indigenous Knowledge – TOT Systems Approach for Effectiveness – Socialization of Paradigm Shift for 21st Century Agriculture and Rural Development