Indian Agricultural Marketing: Emerging Trends and Perspectives, , Jagdish Prasad, , Arbind Prasad, Mittal Publications, 8170996155

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Indian Agricultural Marketing: Emerging Trends and Perspectives

Jagdish Prasad (Editor) Arbind Prasad (Editor)

Synopsis The need for, and the importance of an efficient network of agricultural marketing system as vital link between farmers and consumers has already been recognized in the country. Many states have already embarked upon a huge programme of the development of agricultural market. The results of these efforts. The results of these efforts are encouraging as evidenced from changing agricultural marketing scenario to the advantage of producer-sellers. Notwithstanding these achievements, many of the problems of marketing of agricultural produce still exist. This calls forth for further streamlining the regulatory measures as it is widely conceived that regulation of market is a prerequisite for creating an enabling environment for the farmers to produce for the market. The present volume is a modest attempt to bring sharp focus on pertinent issues of agricultural marketing and market development. The select papers are contributed by eminent scholars, marketing economists and agricultural scientists. These are well researched, comprehensive and accessible to development administrators, marketing personnel, specialist readers and students of agricultural marketing and rural development.

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About the authors

Jagdish Prasad

Dr. Jagdish Prasad (b. 1948) is a senior faculty member in Economics Division, in A.N. Sinha Institute of Social Studies, Patna. Since his joining the Institute in 1974, Dr. Prasad has been working on various subjects related to agriculture and economic development. In the field of agricultural marketing, he has long been associated with many study projects and has brought out a large number of research papers and reports. He is at preent also Editor of The Bihar Journal of Agricultural Marketing. An agricultural economist of eminence, Dr. Prasad has authored the book â€˜Marketable Surplus and Market Performanceâ€™ (1989). He has co-edited three books viz., New Economic Policy: Reforms and Development (1993), Development Planning for Agriculture (1994), and Indian Agricultural Marketing: Emerging Trends and Perspectives (1995). He has to his credit numerous/research articles and papers published in journals of repute and over a dozen research reports.

Arbind Prasad

Mr. Arbind Prasad, I.A.S. (b. 1956) is presently a Ph.D. Fellow in Yale University, U.S.A. Mr. Prasad got his B.Tech. Degree from the Indian Institute of Technology, Kanpur and received the gold medal and First Prize for Academic Excellence at his graduate level. He joined the Indian Administrative Service in 1980 and since then he held many responsible administrative positions. Along with wide administrative experience Mr. Prasad is also a man of academic pursuits having to his credit a co-editied book Development Planning for Agriculture and many articles. He founded The Bihar JOurnal of Agricultural Marketing with which he was associated as the Chief Editor.

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