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Synopsis This book represents the various aspects and elements that govern the tourism industry. The central objective of this book is to understand some realistic planning and promotional measures, establishing strategies, human resource developmental issues and other operating procedures in the management of tourism industry. The book gives answers to the these points: Why people travel and how that process can be further accelerated? How to examine the financial feasibility of tourism industry with economic impact assessment? To understand an existing tourism planning and patterns in the light of their viability, effectiveness, limitations and human resource management patterns. How to measure new "Mantra" for tourism leading to environmental sensitivity? How to establish management efforts and strategies, which will lead to Competitive advantage? The students of Master of Tourism management, Hotel Management, Travel agency training programme, would find this book useful. The study will also be of interest to the planners, policy makers, educators governments; universities and the bodies of professional accounts in the field of tourism, travel and hospitality trade.