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Synopsis In order to pull the national economy out of economic crisis and to accelerate the rate of economic growth, the government of all most all the nations of the world took up several policy measures. These policy measures undertaken with the objective of creating competitive environment in the economy so as to increase it productivity and efficiency. The current emerging economic scenario of Indian economy depicted in the present volume by the learned contributors. A large number of issues have been touched upon by the authors of papers covering several important aspects of the economy. The content of the paper included in the present volume mainly concerned with rural marketing, marketing in the new millennium, E-marketing, market capitalization, marketing strategy, rural marketing in global environment, black money, anatomy of rural development in India, World Trade Organization and Indian agriculture, emerging dimensions of business education etc. The book will prove useful for teachers, students researchers and policy makers.