Towards Success: The Basic Elements of Entrepreneurship
Synopsis
This is an age of Globalization. Only successful entrepreneur can play an important part in the world market. It is not true that entrepreneur is born and not made. At present, entrepreneur is made not born. For this there is an urgent need to highlight the basic elements of entrepreneurship. This book is trying to throw the light on the ways and means of successful entrepreneurship. For this we have deeply analyzed the basic elements of entrepreneurship. In this book we have covered and deeply analyzed all the aspects of entrepreneurship. In this book we have discussed the meaning. Definitions, evolution and development, theories and approaches, of entrepreneurship. We have also explained the various affecting elements of entrepreneurship. We analyzed the evolution and development of entrepreneuship in India. We have explained the establishment procedures and processes of new enterprise. We have deeply discussed the various governmental plans and programmes of entrepreneurship development. Then we have thrown the light on the entrepreneurial attitude and affecting elements of his behaviour. We have concluded the role of entrepreneur, his various functions and its effects. We feel that this is a best textbook as well as reference book for this subject, in different faculties, which is taught in colleges and universities of the country. This book is very useful to researchers, scholars and studious people who are working in this field. This book is very useful to present and potential entrepreneurs, industrialists, traders and different types of businessmen. This book would become guide path for the concerned people.
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