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Robert Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Robert runs his popular masterclass and in-company training programme, Demystifying Financial Management, which has helped hundreds of managers and company directors from small-and medium-sized businesses to major multinationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, GlaxoSmithKlline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

Brian Helweg-Larsen is a global educator and partner of Profitability Business Simulations. He has spent the last 15 years developing business simulations to assist corporate change and improve financial results for clients including Abbott, Ford, Guinness, Nestle, Pfizer, Unilever and Zeneca, Brian teaches in three languages across five continents and runs the only business simulation used by the Harvard Business School’s MBA Programme.

Prof. Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He has written more books, advised more companies and lectured to more students on the subject than almost anyone else living. He is chairman of six companies and spends much of his time working with the boards of some of the world’s biggest multinational companies, such as IBM, Xerox and BP, in most countries in the world, including Japan, the United States, Europe, South America, ASEAN and Australia. He is also the non-executive Chairman of INSIGHT Marketing and People Ltd and Prof. Of Marketing and Deputy Director at Cranfield School of Management, UK. One of the world’s best-selling business authors with more than 30 titles to his name, Professor McDonald’s best-known title is his acclaimed Marketing Plans (Butterworth-Heinemann), now in its 5th ed., which his sold more than quarter of a million copies worldwide.

Matt Haig is a director of Peppermint PR, a successful communications company. He advises organizations of all types and sizes on how to integrate the Internet as a key tool into their marketing communications mix. Acclaimed for his no-nonsense pragmatic style, Matt writes regularly for the national and business press on all aspects of online business. He is also the author of several best-selling guides: E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times guide to E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and Mobile Marketing: The Message Revolution.

Peter Cheverton is a director of INSIGHT Marketing and People Ltd., an international training and consultancy firm specializing in marketing and key account management, whose clients include both blue-chip multinationals and small owner-managed businesses. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, glaxoSmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and royalSunalliance.