Modern Business Environment: Changes and Innovations
Synopsis
We are living in very exciting times. Indian economy is now prepared for a steady, significant growth in the coming two decades. Goldman Sachs Global Economic Power study has clearly brought into focus the likely economic power shift the current G-6 led by USA to the emerging large economies of Brazil, Russia, India and China (BRIC) during the next fifty years. As per the forecast, India will become not only the third largest economy but also the fastest growing. The challenges of change are multi faced and rate of change is very fast. Only those industries and organizations are going to survive and grow in future which will be able to proactively respond and adjust to new circumstances. For this purpose business manager must firstly understand what are various kind of changes going on and what the innovative strategies are followed by other business houses in the given circumstances, then only he can proceed for his future course of action. The topics covered under this book relate to whole range of changes and innovations taking place in all spheres of management such innovations taking place in all spheres of management such as changes in Human Resource Management Practices, Marketing Management Practices, Financial Management and Technocrat Management in the Modern Business Environment. The present volume, it is hoped, will be of great use and benefit to researchers, practitioners, policymakers, present and future managers and executives and of course students.
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