Encyclopaedia of Agricultural Marketing (Volume 12)
Synopsis
This is the twelveth and concluding volume in a major series of the Encyclopaedia of Agricultural Marketing, first of its kind, which studies all crucial aspects of agricultural marketing across the country. The specific purpose of this volume is to critically examine the changing scenario and the present status of agricultural marketing in respect of individual states. The genesis of this volume lies in the fact that the actual working of agricultural marketing in the States of the country varies widely about which no definite conclusions have been reached. The articles included in different volumes of this Encyclopaedia reveal the variations in the performance of marketing of farm produce across the regions. It is the dire need to today to take stock situations of the current status of market structure, conduct and performance of agricultural markets in various states with the help of case study method and to identify emerging issues and challenges. Written and edited in a simple yet vigorous style with its quality of admirable presentation, Dr. Jagdish Prasad, one of India’s distinguished agricultural economists, has put all his best efforts to present the volume in such a way that it should have academic and practical significance for all those involved in the field of agricultural marketing. The students and scholars including marketing personnel will find this volume of tremendous interest.
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