Hospitality and Tourism Management Strategies
Synopsis
The present volume is a valuable resource for those concerned with the tourism industry. The author has used his many years of experience as a tourism operator and a hotel manager to give a general guide for developing successful and sustainable tourism programmes within an economic market. This is not a ‘how-to’ book with clear, step-by-step instructions, but rather an analytical discussion of the methods, components, and techniques that characterize effective tourism management strategies. The book looks at the impact tourism has on the economic, social and cultural status of the travel destination. Quality-, quantity-, and location-based growth management strategies are also examined, along with the role of the market, local norms, plus the hierarchical scales often encountered in the implementation of these strategies. The book will be a highly useful reference tool for students, teachers are professionals in the field of tourism and hospitality management. It will also be useful for politicians, government officials, community leaders, and others directly involved in tourism development planning.
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