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Synopsis Tourism is making tremendous headway in many countries of the world including India. Growth of tourism brings benefits to an economy in a number of ways such as generation of income, expansion of employment opportunities, mobilization of foreign exchange, social integration, cultural transformation and development of commerce. The ministry of Tourism, Government of India, functions as the nodal agency for the development of tourism within the country and for attracting foreign tourists. It has now come out with a National Tourism Policy which pledges, inter alia, to make tourism and travel an important instrument for sustainable human development, poverty alleviation, and employment generation. The present book is designed in such a manner as to bring together service providers in the tourism industry, government officials, policy makers, researchers and academia for sharing experience and generating new knowledge in the thrust area of tourism. The book contains articles written by eminent personalities hailing from all these categories. The subject matter dealt with in the book includes planning and development of sustainable tourism products, tourism personnel, eco-tourism and adverse effects of tourism. The book lays special emphasis on econ-tourism the book lays special emphasis on ecotourism and eco-friendly infrastructure. It underscores the need for using natural resources in a sustainable manner so as not to disturb the rich socio-cultural fabric of India. Taking into account the importance of tourism industry, the editors have taken utmost care in selecting papers for this volume which are focused on new paradigms of tourism marketing, eco-tourism and evil effects of tourism from an international perspective, giving emphasis on Indian environment. The 28 articles included in the book are categorized in 6 theme parts, each part dealing with a particular aspect of tourism industry. Besides, there is an appendix to the book which gives detailed information about career opportunities and courses pertaining to tourism industry.