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Dr. A.M. Sakkthivel is a Senior Faculty in The Department of Management Studies. PES Institute of Technology, Bangalore, affiliated to Visveshwariah Technological University, Karnataka. He has BBM and MBA (Bharathiar University, Coimbatore) and Ph.D. in Business Administration from Utkal University, Bhubaneswar. He is UGC-NET Qualified (1997) and SLET (Tamil Nadu 1998). He possesses 9 years of Industrial, Academic and Research experience and worked with Health and Telecom Industry in senior middle level positions. He taught in IISM, Ranchi, SIT, Tumkur and visiting faculty to many institutions. He published research papers and articles in International and National Journals and presented papers in several national conferences. His research interests are Internet consumer behaviour, Rural Consumer behaviour, Rural Marketing Model, Brand Loyalty etc. and offer Marketing research, Sales and Distribution Management. Rural Marketing and Promotion Management.

Dr. Bishnupriya Mishra obtained her B.Com (H), M.Com., M.Phil., Ph.D., D.Litt, from Utkal University, Vani Vihar, Bhubaneshwar, PGDFM (IGNOU) and DCA. Dr. Mishra is a Reader in the Department of Business Administration, Regional College of Management, Bhubaneshwar. She has published a number of articles in reputed national and international journals. She has successfully guided many PhD. scholars and has over 25 years of teaching experience in Management. Her areas of interest include Financial Accounting, Cost and Management Accounting, Security Analysis and Portfolio Management, International Finance, Derivatives, Risk Management and Banking and Insurance and financial Market.