Business Communication: Principles, Methods and Techniques
Synopsis
Communication is considered to be the most important and most effective ingredient of the management process. Our goal was to produce the most complete and usable book in the, market The book is organised into five parts, grouping all the chapters into divisions: Communication theory; writing fundamentals; business correspondence; report writing; and other communication techniques. New problems through the letters and reports sections are prepared. They remain the realistic and challenging business cases we feel are best for applying and emphasizing business communication principles. The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific applications. Because the theory applies to almost every instruction given, the more obvious relations are left to the student. It was our hope to cover the permit the option of building a course primarily around t5his material and of using the theory parts as supplementary reading. This book should meet the requirements of students academicians, the research scholars, teachers, specialists, and also practitioners, more particularly, in the field of Human and Industrial Psychology and Organisation Behaviour.
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