National and State Tourism Marketing: Study of Uttar Pradesh and Uttaranchal, , Manish Srivastava, Kanishka Publishers, Distributors, 8173918023

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National and State Tourism Marketing: Study of Uttar Pradesh and Uttaranchal

Manish Srivastava (Author)

Synopsis Travel and Tourism is the largest industry in the world in terms of employments in almost every country of the world. Tourism is also an important source for maximizing scare foreign exchange earnings. Tourism industry tends to be highly sensitive and vulnerable to external factors. For this reason, Tourism Marketing is a very important. Although we can say that and tradition, but formal tourism marketing is a new concept for India. In this context, this knowledge of the tourism marketing to the readers. This book comprises of eight well knitted chapters covering various aspects of tourism marketing.

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About the author

Manish Srivastava

Dr. Manish Srivastava is the Director, Maharishi University of Management and Technology, Bilaspur. He received his masterâ€™s in Management with marketing specialization from H.N.B. Garhwal University, Shrinagar (Garhwal) and Doctorate in Management from M.G. Kashi Vidyapith, Varanasi. He is known for his research publication in the area of Marketing, Advertising and Tourism Marketing. He can be reached at manishiams@ rediffmail. com.

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