Global Sourcebook on Hospitality Management
Synopsis
Global Sourcebook on Hospitality Management is one of its kind among publications till date on this subject. This sourcebook will prove itself this subject. This sourcebook will prove itself as a multi-purpose book. The readers can use it as a reference book, a manual, a handbook, a guide, etc. It touches on almost every aspect of hospitality management, including hotel management and tourism management. All relevant areas and resources on hospitality service industry, including service quality, accounting, finance, verification products, organizations, associations, etc. are covered in detail. Similarly multiple sources of information and the actual information itself are provided herewith regarding hotel/motel/restaurant business, brand management, product management, marketing, enterprise management, etc. Related links on lodging and in management and other leisure business services are dealt in detail. Exhaustive information has been given on various educational programmes, courses, conferences, workshops, meetings and conventions. Other issues which have been addressed as far as inputs regarding sources of information are concerned include front office management, customer care and customer relation management, guest service, training, concerned companies and facilities, hospitality software, reservation, yield management, system applications, telemarketing and pricing in hospitality industry. This sourcebook also provides valuable information on event management, conference planning, meeting facilitation, convention management, association management, event production, planning and management, destination marketing and management, and related software and outsourcing issues, logistic solutions and performance management. Other areas, on which reference materials and links have been identified include hospitality law and ethics, standards, uniform Accounting and auditing systems, information system management, personnel leadership and human resource management, travel management, communication and advertising management, product design and planning strategies, and other hospitality business resources. Therefore, in total, this sourcebook will serve the purpose of an encyclopedic resource book on the subject of hospitality management. The work is divided into 16 chapters. Each chapter could be used as a set of reference points for various aspects of hospitality management. That is why, this sourcebook could be utilized by anyone and everyone related to the field of hospitality management, right to the field of hospitality management, right from students, teachers, researchers, practioners to business persons and related professionals.
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Bibliographic information
Percy K. Singh