Logo

Synopsis Business economics is the study of integration of economic principles with business management for the purpose of facilitating understanding of economy as a whole, decision-making and forward planning. Modern business is a very complex affair because business organizations have become vast is size and facing new challenges. Such business environment and general economic condition require handling of economic affairs of the business by well-trained business manager. To become good and successful, the business manager is required to acquaint himself with the concepts and principles of business economics. “Business economics: Modern methods and techniques” presents basic concepts of business, microeconomics and macroeconomics at the outset and delves deep into location and size of business, demand and utility analysis, pricing, price forecasting, price discounts and differentials, law of variable returns, consumer behaviour, large scale production, theories of prices, consumption, profit, interest and rent and national income, inter alia, many other topics. In addition, the book presents and interesting discussion on Nehru’s Co-operative Movement and Gandhian economics. This easy to understand book, though designed for students and teachers of higher studies in business management and economics, will also suit to the needs of business houses and general readers.