Communication Trends and Political Behaviour : A Study of Kumaun
Synopsis
Communication is said to be the backbone of the Political system as the input and output functions of the systems largely depend on the communication capabilities and effectiveness. The Political Behavior of the people in rural and semi-urban areas is greatly susceptible to be influenced by their exposure to communication media, which may in Turn provide supplementary, different or additional impetus to their socio-cultural attitudes framing the basic political cultural patterns. Therefore, the present book is an attempt to understand the relationship between communication trends and political behaviour in theoretical and practical aspects with special reference to kumaun region. The study is the output of the research project under unassigned grant of university grants commission. The work provides a deep understanding of the conceptual framework of communication besides revealing Factual assessment of the political behaviour through empirical analysis.
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