The Successful Entrepreneur's Guidebook
Synopsis
The Successful Entrepreneur’s Guidebook is a practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan. It is the complete guide to strategy, finance and management for all entrepreneurs. Based on research at the Cranfield School of Management, this book explores the characteristics of “champion†enterprises, distilling the very essence of how to achieve profitable growth. It also charts the problems that owner-managed firms are likely to encounter, and suggests ways to anticipate and resolve them. The Successful Entrepreneur’s Guidebook has helped hundreds of participants on Cranfield’s Business Growth and Development Programme realize their ambitions. Now you too can achieve these goals.
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Bibliographic information
Colin Barrow
Liz Clarke