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The Successful Entrepreneur's Guidebook

 
Robert Brown (Author) Colin Barrow (Author) Liz Clarke (Author)
Synopsis The Successful Entrepreneur’s Guidebook is a practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan. It is the complete guide to strategy, finance and management for all entrepreneurs. Based on research at the Cranfield School of Management, this book explores the characteristics of “champion” enterprises, distilling the very essence of how to achieve profitable growth. It also charts the problems that owner-managed firms are likely to encounter, and suggests ways to anticipate and resolve them. The Successful Entrepreneur’s Guidebook has helped hundreds of participants on Cranfield’s Business Growth and Development Programme realize their ambitions. Now you too can achieve these goals.
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About the authors

Robert Brown

Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads and course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook.

Colin Barrow

Colin Barrow, the former head of The Enterprise Group at Cranfield School of Management, founded and directed the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook.

Liz Clarke

Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth and Development Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

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Bibliographic information

Title The Successful Entrepreneur's Guidebook
Format Softcover
Date published: 01.01.2006
Edition 2nd ed.
Publisher Kogan Page India
Language: English
isbn 0749449268
length x+338p., Tables; Figures; Index; 24cm.
Subjects Reference