Logo

Synopsis This study led us to look where we had never gone before: biology, psychology, psychophysiology, anatomy, communication theory, cultural anthropology, and psychoanalysis. This study has led us into a series of psychological appeals that advertising uses to motivate people to buy products. Those appeals are: parameters of national and international advertising, self –preservation and self-esteem, sex and greed, Curiosity and personal enjoyment. Constructiveness and Destructiveness, and imitation and Altruism. Here I have included a large biological basis for the foundation and used of many of the appeals which may cause a conflict. There is a datable going on today between nature and nurture, whether biology or environment is the controlling factor or environment is the controlling factor in human behaviour. It may easily appear that I support the nature side in this study.