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Dr. A.K. Raina born in Srinagar, J & K, in 1963, had his Master’s degree in commerce and tourism. Got his Ph.D. in commerce from Agra University. He taught at G.M. College, Srinagar and presently working as a Senior Lecturer at Dayanand (PG) College, Ajmer (Rajasthan). He did his Post Doctoral Fellowship at Florida International University, Miami, U.S.A. in Hospitality Management. Dr. Raina took Major Research Project sponsored by the UGC, New Delhi on Financial Feasibility of Tourism. Dr. Raina received recognition for his work on tourism from Tourism Planning Division Tabago House of Assembly, West Indies, in 1992, Paryatan Visheshgay Puraskar by the Department of Tourism, Art and Culture, Government of Rajasthan, in 1996, Fellowship on Heritage Tourism of Rajasthan in 1999, letter of appreciation form Kenya High Commission, New Delhi in 1999 and 2001 for research and training the Kenyan students. Dr. Raina has attended number of national and international journals. Besides dr. Raina’s books on Tourism Industry in Kashmir and Dawatnama has been highly appreciated in the academic circles. Presently dr. Raina is working on Eco-Tourism, for the “Save the Earth Planet”.