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Advertising Promotion and Mass Media

 
T Prakash (Author)
Synopsis The book in your hand has been brought into being inview of great demand from the people of the concerned field and students of University undoubtedly, the increasing significance of advertisement in mass media has not hidden to any one.  Deliberate effort has been made to cover diverse aspects including marketing of advertisement and many more in this book.  All the facts have been elaborated vividly.
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About the author

T Prakash

T. Prakash has obtained his degrees B.A., M.A. and M. Phil from a reputed university of India.  It is an esteemed name in the sphere to which he adheres to.  He did authorship for more than sixteen books and edited many more on the subjects.  He is a research scholar and a prolific writer and has attended a number of seminars and symposias.

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Bibliographic information

Title Advertising Promotion and Mass Media
Author T Prakash
Format Hardcover
Date published: 07.08.2008
Edition 1st ed.
Language: English
isbn 9788190674829
length