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Synopsis Strategy is at the very core of business success in today's highly complex and competitive environment. In simple terms, strategy means both having a vision about what the company wants to become in future and also putting in place a plan, with definite milestones, of getting there. Formulating an appropriate strategy is thus crucial for any business to survive, grow and prosper in the long term. This innovative quick-reference guide captures the essence of business strategy in more than 325 crisp, alphabetically arranged topics spanning: Principles of strategic management, Key concepts and applications, Which strategy works best - and when, Insights on strategy of global thought leaders, Contemporary global best practices from leading companies, Explanation of key terminology. A detailed introduction describes both the evolution and recent trends in business strategy, and an extensive bibliography guides you to other authoritative books and resources on the subject. Here then is essential, cutting-edge knowledge on business strategy suitable for professional managers, academicians and students of management. And the quick-reference alphabetical arrangement means you can access any topic that you want instantly.