Communication, Modernisation and Social Development: Theory, Policy and Strategies (In 2 Vols.), , K. Mahadevan, , Ito Youichi, , Kiran Prasad, B.R. Publishing Corporation, 8176461911

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Communication, Modernisation and Social Development: Theory, Policy and Strategies (In 2 Vols.)

K. Mahadevan (Editor) Ito Youichi (Editor) Kiran Prasad (Editor)

Synopsis This important book Communication, Modernisation and Social Developmentâ€”probably the first to analyse the complexities of development communicationâ€”focuses on the interdisciplinary basis, the multidimensional features and facets of communication for social development and integrates them together. This volume presented in a global perspective highlights the relationship between communication and modernisation and their contribution to social development. The book begins with a theoretical section on the major theme comprising contributions from developed and developing countries. The second section presents a wide spectrum of policy perspectives by premier scholars from some of the major countries of the West and East and a conceptual model for the implementation of media policy for developing countries. There are papers on the role of mass communication, through television, print media, in modernisation of society. The volume also focuses on the major dimensions of social developmentâ€”gender, health and population regulationâ€”and, the role of the media, ranging from simple to complex, and their relative effectiveness. This book is a welcome addition to the existing works on communication policy and development strategies on a cross national basis. It will be valuable as a reference/textbook for future researchers, policy makers, teachers and students in the fields of communication, development studies, population studies, health and extension studies, and social work and policy.

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About the authors

K. Mahadevan

Prof. Kuttan Mahadevan is currently Principal, Sri Venkateswara University and Chairman, Department of Pupulation Studies. He is a specialist on Population Policy, Social Development, Methodology, Ecology, Gerontology and communication. He is author of 30 books. He is the recipient of several awards both nationally and internationally for his original and innovative research work.

Kiran Prasad

Kiran Prasad is Associate professor in communication studies, College of Applied Science at salalah, Ministry of Higher Education, Oman and professor in Communication and Journalism at Sri Padmavati Mahila University, Tirupati, India. She was Commonwealth Visiting Research Fellow at the Centre for International Communication Research, University of Leeds, UK and Canadian Studies Research Fellow at the School of Journalism and Communication, Carleton University, Ottawa, Canada. She is also the youngest ever recipient of the ‘ State Best Teacher Award’ for university teacher from the Government of Andhra Pradesh, India. Aprolific writer and well known communication philosopher, She is author/editor of over seventeen books and conceptualized many theories in communication studies. Her recent books include Communcation for Development: Reinventing theory and Action(2009, in Vols.); Information and Communication technology: Recasting Development (2004); Women, Globalization and Mass Media: International Facets of Emancipation (2006); and HIV and AIDS: Vulnerrability of Women in Asia and Africa (2008). She has to her credit over 100 paper in journals of national and international repute and has researched extensively in India and abroad on the interrelations between communication and development studies.

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