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Role of the CEO: Managing Beyond Matrix

 
Pramod Rao (Author) Simantee Sen (Author)
Synopsis As a result of modern-day changes about how business must be strategized, organized, and executed, ‘enterprise transformation’ has become the “buzzword du jour” in business world. Most senior executives or senior leadership teams (the CEO/GM and his or her direct reports) have been working on the wrong things. They spend a disproportionate amount of time on day-to-day operational and financial management issues at the expense of the long-term competitiveness of their organizations. This compromises on future success of their company and progress of their people.In the new business world, roles and functions of the organization heads have transformed, rather metamorphosized, to a new level. They are no longer mere ‘thinkers’ but more of concrete ‘doers’. They no longer view the enterprise from a “conceptual” peak, but act as the role-model for other levels by ‘being there’.The Sarbanes-Oxley Act (SOX) is having a significant effect on the way corporate boards are composed and operated. Corporate boards are becoming more independent of the CEO, more aggressive in their evaluation of executives, and more diversified with regard to skills and experiences of board members. Traditional notions about the role of the board and board members’ relationship with the CEO are being questioned because of several high-profile failures to monitor and prevent major corporate scandals. Also, the Chairman and CEO roles are being separated and made independent of each other.The new definition, role and skill set requisites of the new age CEO are the elements of debate and discussion of our book.
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About the authors

Pramod Rao

Pramod Rao holds a Mechanical Engineering degree from the Regional Engineering College, Rourkela. He has 35 years of varied industrial experience. He started his career with Voltas Ltd., where he worked in the marketing division for 18 years and held various senior managerial positions. For the next 17 years he co-founded and ran his own enterprises. He co-founded ‘Raaga Vacations', based at Connecticut, USA and 'BSO', based at Mumbai, India. These firms were involved in tourism marketing business. Later, he co-founded and was Managing Director of 'Glenridge Executives Center Pvt. Ltd.' at Bangalore which offered ready-to-use, fully furnished offices and allied services to MNCs, wanting to begin their operations at Bangalore. He currently heads Icfai Business School Research Centre, Pune.

Simantee Sen

Simantee Sen holds a postgraduate diploma in Business Management from Indian Institute of Planning and Management, New Delhi and master's degrees in Environmental Biology as well as Advertising and Public Relations from Delhi University. She is currently working as an Adjunct Faculty at Icfai Business School, Pune. She also teaches at various other B-Schools in Pune. She also worked with The Times of India and American Express India for about seven years. Her areas of interest include human resource development, marketing, advertising and public relations.

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Bibliographic information

Title Role of the CEO: Managing Beyond Matrix
Format Hardcover
Date published: 14.10.2007
Edition 1st ed.
Language: English
isbn 813140868X
length 252p.