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Unleashing Rural Entrepreneurship

 
K.V.N. Namboodiri (Author) B.M. Singh (Author)
Synopsis More than 25 crore young people between the age group of 18 and 35, consisting of poorly educated youth, women, school and college drop-outs are unemployed in India, out of whom almost 60% live in villages. They are the subject matter of this book. Importance of unleashing rural entrepreneurship in nation building is the triggering point for preparation of this road map. In a labour abundant, capital scarce economy like India, there is a limitation to the government in providing employment to all. Hence, people will have to come forward to harness avenues of self-employment i.e. to engage themselves in productive activities by starting their own enterprises for employment and livelihood. There is ample pragmatism as well as logic to prove that setting up of rural entrepreneurship development institutes in different parts of the country by banks and financial institutions is technically feasible, economically viable, sustainable and, in fact, a win-win scenario for both the banks and unemployed rural youths. This book addresses an issue that has high priority on the national agenda and will be a valuable source of reference on the subject for all those evincing interest in ameliorating the lot of the unemployed.
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About the authors

K.V.N. Namboodiri

K V N Namboodiri is presently the Senior Manager and Faculty of the Staff Training College of Bank of India. He has around 30 years of experience in the banking service and has held various positions at various branches of Bank of India, spread across country. His areas of interest are soft skills, marketing, entrepreneur development and self help groups. He has also got wide exposure in the field of micro-credit and micro-finance.

B.M. Singh

Dr. Brij Mohan Singh was born on January 01, 1964. He did BAMMS in 1989 from the prestigious State Ayurvedic College, Lucknow University Lucknow; and MD (Ay)- Kaumarbhritya in 1993 & PhD in 1996 from Banaras Hindu University, varanasi (UP). Dr. Singh Joined the Faculty of Ayurveda, Institute of Medical Science, Banaras Hindu University, Varanasi in 2002 as a lecturer in Kaumarbhritya after completing five year service as a lecturer in Kaumarbhritya.

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Bibliographic information

Title Unleashing Rural Entrepreneurship
Format Hardcover
Date published: 15.10.2007
Edition 1st ed.
Language: English
isbn 8131405737
length 300p.