Innovation Management: Concepts and Cases, , B. Sujatha, The ICFAI University Press, 8131404544

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Innovation Management: Concepts and Cases

B. Sujatha (Author)

Synopsis Today, innovation means reinventing new business processes, models, and creating new markets that meet customer needs that have been hitherto untapped. Innovation is â€˜putting new, high value ideas into action.â€™ It is also the leading factor that can easily distinguish an organization from its competitors. For a successful innovation process to yield continuous improvement, one needs an environment that nurtures talent and a willingness to do new things. This involves welcoming change, and a willingness to accept unstructured approaches to work.

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About the author

B. Sujatha

B Sujatha is a Cost Accountant and MBA with specialization in Finance. She is presently working as Consulting Editor at Icfai Business School Research Center, Chennai. She has over fifteen years of industry experience in the areas of finance, accounting, audit and administration. She worked with the Oil & Natural Gas Corporation for ten years. Before joining Icfai, she was incharge of Finance and Administration for a group of companies in Botswana for four years. Her areas of interest include management, business strategy and corporate finance.

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