The Design Business, , Nirmala Rao Khadpekar, The ICFAI University Press, 8131403548

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The Design Business

Nirmala Rao Khadpekar (Author)

Synopsis This book covers industrial design, product design, design management and related areas. These days, design covers planning and takes aesthetic considerations, serviceability and marketing into account for products, services, communications and the living environment while also generating cultural innovations and solutions. To meet market expectations, companies hire and retain top level design talent, and implement rapid product design cycle business methodologies to design products.

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About the author

Nirmala Rao Khadpekar

Nirmala Rao Khadpekar holds a degree in English Literature (Hons) from the University of Pune. She has completed postgraduation in Journalism and Book Publishing from Mumbai. She is currently working with ICFAI as a senior editor at ICFAI Research Centre, Ahmedabad. She has a wide range of publications to her credit, including international country reports. She has varied experience in magazines and newspapers, industry journals and management and design journals/books, at corporations and institutions in Western India. She has won numerous awards including "Magazine of the Year" from the Association of Business Communicators of India during her stint with industry. Her areas of interest include the Communication Media, Culture and the Liberal Arts, and Popularization of Science.

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