Knowledge Management for Business Strategy, , N.M. Shanthi, The ICFAI University Press, 8131401480

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Knowledge Management for Business Strategy

N.M. Shanthi (Author)

Synopsis For organizations to gain competitive advantage, organizational learning and innovation, it is important that they create and share knowledge. Today, companies see a cost-saving in this and a way of propelling growth. But not much is known about it, its benefits, the technology it uses, etc. Therefore, this book serves as a primer on the subject of Knowledge Management (KM) and demonstrates how KM practices can contribute to corporate success.

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About the author

N.M. Shanthi

N.M. Shanthi holds a Master's degree in Economics from the University of Madras, India. She has more than 5 years of experience in the IT Training Segment as a marketing professional. She is presently working as a Faculty Member at the Icfai Business School Research Center, Chennai. She also teaches marketing management at Icfai Business School, Chennai. Her areas of interest are marketing and consumer behaviour with a specific focus on the telecom industry. She had presented research papers in various seminars and international conferences and is a regular contributor of articles to various management journals and business magazines.

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