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Synopsis The rapidly increasing fierce competition and employee attrition levels across various industries globally have made businesses take care of their employees as never before to boost their morale and enthusiasm in order to retain them. Companies that have high workplace morale have accomplished wonders in terms of innovation, superior talent pool, good quality products, increased productivity and soaring revenues. Building and sustaining morale in an organization is concerned with raising a strong business through its positive-minded people who always look forward to going to work every day; producing better products and services and creating an environment that attracts talented workforce to emerge as 'employer of choice'. The management must be aware that transmitting optimism, security and appreciation down the line can work wonders for the company - it surpasses the competition in the stock market with high market gains and increased employee satisfaction levels in comparison with firms having medium-to-low morale workforce. An organization's interest in knowing what the employees expect from their leaders, their work, the workplace and implementing those desired needs and expectations create an infinite energy, interest and zeal among the workforce, which is repaid to the organization via loyalty and commitment towards their job and the management. The more the leaders or the managements invest their time and money on good people practices that provide equity, accomplishment and comradeship in their organizations, the more definite are the chances of employees being retained and being productive. In a nutshell, companies that invest more in morale-building exercises will earn enduring and successful leadership positions and are winners in the competitive business market. This book is designed to capture the essence of employee morale, its significance and to analyze various strategies for building and maintaining employee morale in an organization.