Integrating HR and Marketing Strategies: Concepts and Cases
Synopsis
This book is a combination of Human Resource Management concepts and those of Strategic Management, which help make a company more productive. It explains that the synergies and strategies that prove useful in one domain of an organization can serve as innovative methods to manage the same functions of another domain. Employees who can think laterally and who can look for areas of mutual interest between domains can use these concepts to adopt an attitude of mutual give and take so that the organization achieves its goals better. Cases serve to better explain the feasibility of these concepts.
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