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Global Healthcare Management: An Introduction

 
Keka Lahiri (Author)
Synopsis The global healthcare industry is on the threshold of transformation with changes in demography and a shift in the socio economic profile of consumers. Besides, private healthcare operators who have better healthcare and medical services are replacing public healthcare systems. This book focuses on the issues pertaining to this industry and gives the reader a valuable insight into the global healthcare scenario.
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About the author

Keka Lahiri

Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.

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Bibliographic information

Title Global Healthcare Management: An Introduction
Author Keka Lahiri
Format Hardcover
Date published: 01.01.2006
Edition 1st ed.
Language: English
isbn 8131401510
length 204p.