Travel and Tourism: A Global Scenario, , Keka Lahiri, The ICFAI University Press, 8131400603

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Travel and Tourism: A Global Scenario

Keka Lahiri (Author)

Synopsis Due to the growth of technology and appropriate infrastructural development across the globe, the travel and tourism industry attained maturity, especially in India. From 1990, countries influenced the growth of subsidiary industries such as hotels, airlines, laundry services, cleaning and washing, transportation and photography. As a result, this industry has grown more than 9% worldwide, though there have also been risks of environment pollution and depletion of natural resources. This has prompted "Sustainable Tourism."

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About the author

Keka Lahiri

Keka Lahiri is an MBA from Calcutta University with specialization in Marketing. She has around ten years of experience in industry as well as academics. At present, she is working as a Consulting Editor Icfai Business School Research Centre, Kolkata. She has exposure in various areas like Sales and Marketing and Customer Service, especially in the area of Services Marketing. Her research interest lies in various issues of services marketing and HR policies and practices in the service industry as a whole.

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