Competitive Intelligence: The Corporate Challenge
Synopsis
There is no doubt that the world has entered into a new phase in terms of competitive landscape in business. With competition becoming increasingly global and more intense today, developing and utilising an effective competitive intelligence system may be the cutting edge difference between survival and bankruptcy in home country and the international market. Globalisation, proliferation in global communications and rapid development in transport infrastructure, growing integration of world stock exchange and interdependence of capital markets, have collectively changed the market dynamics of overall competition in fundamental ways, although, at the same time, some basics of business have not really changed at all. That is, knowing and understanding your competitors was there and will continue to be there as one of the key success factors for business, irrespective of whether the world is flat or flatter than before. This book is about the process, resources and ethics of competitive intelligence and how it has become a vital part of the emerging knowledge economy.
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