Chinese Marketing Practices: An Introduction
Synopsis
With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies that could not capitalize on the knowledge of local markets had to close their operations. On the other hand, companies like Haier and Lenovo have fared well here, an encouraging sign for China. This made a few companies within China rethink their next move to stay competitive in their homeland. The articles in this book give a comprehensive view of China's evolution and growth as an emerging world economy, and about the changes the Chinese government introduced within the country and how these changes impacted the global arena.
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