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Synopsis Advertising and Salesmanship is very essential topic for business and industries. To sale product one needs knowledge of Marketing. This book is striving for the same. Opportunities in building career in Advertising and Sales. This book is designed just to meet the needs of students and marketing practitioners. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of salesmanship.

The book covers preliminary areas of marketing which are basic for beginners (i.e. "Advertising" Psychological Effects on Consumer, Online Advertising, How dose the Advertising Agency Work?, Salesmanship a Modern Strategy etc.)

This book presents the vast and completed the subject in a forthright and intelligible way. The book is prepared specially for B>com., B.B.A., M.Com., M.B.A. and some of the diploma and degree courses related to Marketing field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses related to the Marketing Field.