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Synopsis This Encylopaedia reveals the changing face of our industry and shows the important of first principles combined with practical advice. Sale Promotion is essential reading for any practitioner. This new edition offers students a solid foundation in sales promotion basics by explaining basic techniques. Fast track route to mastering all aspects of sales promotion covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions.

The present Encyclopaedia takes into consideration the different academic aspects of Sales Management for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. This work opens up a new dimension in the era of marketing and sales management. This Encyclopaedia would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or set of responsibilities.

Examples and lessons from some of the world's most successful businesses. This encyclopedia present the best current thinking and span the entire range of contemporary business practice. Each Volume gives you the key concepts behind the subjects and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.