Logo

Synopsis Most of the publications available in the Development Communication area are of edited nature, generally as an outcome of seminars/symposiums. Therefore, their focus is one sided. The present publication is an attempt to fill the gap of reading material, although a collection of scholarly work, it has the capacity to bridge the gap which scholars are experiencing due to non availability of a quality text book in this field. It will address the academic requirements of post graduate teaching in the field of journalism and mass communication; home science extension education and communication; agricultural extension education’ rural development; social work; rural and agricultural management.

Besides meeting the classroom curriculum needs, it is equally inclined to motivate the young researchers to explore the least travelled field of development communication research. For that reason, it contains good number of articles, which are full of imaginative ideas. Therefore, this collection will meet dual needs of academics not only in India but of developing world at large.

Developed world scholars were quite active in this field in 60s and 70s. Number of studies were undertaken, specially by U.S. Scholars. But, interest started weaning from 90s onwards. However, the situation in the developing world too has not shown significant change. More challenges have emerged. Poverty, hunger, diseases, global warming still looms large on the humanistic horizon. These challenges need to be addressed in the light of modern science and technology of information science. No single publication can answer these Himalayan questions. Therefore, we do not claim so, however, if this publication can serve to ignite interest in the field of development communication, it will be satisfying.