Consumer Behaviour, , Vishwajeet Prasad, Gennext Publication, 9788190867573

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Consumer Behaviour

Vishwajeet Prasad (Author)

Synopsis This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.

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About the author

Vishwajeet Prasad

Vishwajeet Prasad is a management graduate from Amity University. Beginning in 1999, he started in the field of management education. He has Taught at various levels, such as management schools, and has given lectures to management professionals. He is working as an educational consultant to various reputable universities. Presently he is engaged in research in the field of “Resource Management Systems in Various Business environments.

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