JRD: As Air Indians Remember
Synopsis
JRD Tata will go down in history for achieving the rare distinction of flying Air India high. Father of India's civil aviation and founder of Air India, JRD Tata had a dream. And he made it come true through his all consuming passion, consummate skill and outstanding leadership.
JRD Tata was Air India's Chief architect. He built it with so much passion that it became the gold standards for service in the sky. No other enterprise in the country enjoyed such international reputation and recognition. His quest for excellence, attention to detail and an ability to embrace new technologies made Air India an award winning carrier. It was JRD Tata who gave the airline a global stature. It may have been long but his ideas are still relevant to the modern aviation industry, which is why JRD Tata is legendary.
This book should be an absorbing companion to corporate managers all over the world. This is another remarkable attempt by Capt. Kohli. His feats never seem to end. Weaving his own and his colleagues' rich experiences, Capt. Kohli tells a compelling story that gives an insight into the character that was JRD Tata and his dream that was Air India. Here is a book that should be unreservedly recommended for all those who are interested in knowing how legends build legendary organizations.
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JRD Tata was Air India's Chief architect. He built it with so much passion that it became the gold standards for service in the sky. No other enterprise in the country enjoyed such international reputation and recognition. His quest for excellence, attention to detail and an ability to embrace new technologies made Air India an award winning carrier. It was JRD Tata who gave the airline a global stature. It may have been long but his ideas are still relevant to the modern aviation industry, which is why JRD Tata is legendary.
This book should be an absorbing companion to corporate managers all over the world. This is another remarkable attempt by Capt. Kohli. His feats never seem to end. Weaving his own and his colleagues' rich experiences, Capt. Kohli tells a compelling story that gives an insight into the character that was JRD Tata and his dream that was Air India. Here is a book that should be unreservedly recommended for all those who are interested in knowing how legends build legendary organizations.
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