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Advertisement and Consumer

 
Basant Mehta (Author) Anurag Mehta (Author)
Synopsis

Study conducted in Udaipur District of Rajasthan, India.

Advertising, Newspaper--India--Udaipur (District)
Advertising, Magazine--India--Udaipur (District)
Television advertising--India--Udaipur (District)
Consumer goods--India--Udaipur (District)
Mass media--Social aspects--India--Udaipur (District)

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Bibliographic information

Title Advertisement and Consumer
Format Hardcover
Date published: 01.01.2010
Edition 1st ed.
Language: English
isbn 9788183566230
length 275p., Illustations; 23cm.