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Dr. Sukhpal singh is Associate Professor, Centre for Management in Agriculture (CMA), Indian Institute of Management (IIM), Ahmedabad. He has to his credit 65 research papers in national and international journals and in edited books on issues of agribusiness management and development including contract farming and international agro-trade, besides more then 35 articles in business dailies, weeklies, and magazines. He also has two books (rural marketing; and political economy of contract farming in India) to his credit He has been a visiting a fellow at the IDS, Sussex (UK), and the Chulalongkorn University, Bankok. His research and teaching interests are in vertical co-ordination of agribusiness chains and their governance. He has more than 14 years of teaching, training, research, and consultancy experience in agribusiness. Now, he teaches courses in marketing of agricultural inputs, and franchising in agribusiness, and is researching into issues of small farmer participation in global food and fibre chains.