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Synopsis Sales management is very important topic in the modern time, when the global marketing effected in the world. To sale product one needs knowledge of marketing. This book striving for the same. Opportunities in building career in Marketing are tremendous. This book is designed just to meet the needs of students and marketing practitioners. It endeavors to place before the reader the vast expansive scope, variety and dynamism of the field of service marketing.

This book presents the vast and completed subject of Sales Management in a forthright and intelligible way. The book is prepared specially for B.Com., B.B.A., M.Com., M.B.A. and some of the diploma and degree courses related to Marketing field. The contents are formed in such a manner that it will cover the syllabus of most of the graduate and under graduate courses related to the sales field.